Search Engine Optimization
We believe Search Engine Optimization (SEO) can be broken down into eight steps or categories. They are:
Search Engine Friendly Website Design
As we begin to design your website, we will discuss the keywords for your organization. Additional research is then done by Webstix to verify the effectiveness of these keywords / key phrases.
The results of this in-depth keyword evaluation are incorporated into the design of the website as well as the way the website is structured and coded. Placing keyword-rich text on web pages won't increase search engine visibility unless crawler-based search engines can easily access that text. A website's design, page layout, navigation scheme, and information architecture are just as important as search engine friendly copy.
From the start, the pages of the site will be created in such a way that the site will receive a good ranking in the search engines. This is a foundation-up type of approach that we believe is essential for long term results.
SEO work consists of two phases that build on each another. Phase 1 is the Production Phase and Phase 2 is the Maintenance Phase.
box SEO Production Phase
In the Production Phase, all eight aspects are included but with special focus on keyword selection, site structure, HTML validation, internal linking and submissions. Your website is set up correctly from the very start.
We include the SEO Production Phase work with every new web site for two reasons:
We believe Search Engine Optimization (SEO) can be broken down into eight steps or categories. They are:
- Keyword Selection
- Content Creation or Modification
- Site Structure & Navigation
- HTML Validation & Cleaning
- Internal Linking
- Submissions
- Competitor Analysis
- Link Building
Search Engine Friendly Website Design
As we begin to design your website, we will discuss the keywords for your organization. Additional research is then done by Webstix to verify the effectiveness of these keywords / key phrases.
The results of this in-depth keyword evaluation are incorporated into the design of the website as well as the way the website is structured and coded. Placing keyword-rich text on web pages won't increase search engine visibility unless crawler-based search engines can easily access that text. A website's design, page layout, navigation scheme, and information architecture are just as important as search engine friendly copy.
From the start, the pages of the site will be created in such a way that the site will receive a good ranking in the search engines. This is a foundation-up type of approach that we believe is essential for long term results.
SEO work consists of two phases that build on each another. Phase 1 is the Production Phase and Phase 2 is the Maintenance Phase.
box SEO Production Phase
In the Production Phase, all eight aspects are included but with special focus on keyword selection, site structure, HTML validation, internal linking and submissions. Your website is set up correctly from the very start.
We include the SEO Production Phase work with every new web site for two reasons:
- First, it doesn't cost anything extra on our end to set things up right the first time. Every ounce of experience and knowledge that we have is incorporated into each website that we create.
- Secondly, even though the level of maintenance, and the cost thereof, will vary greatly between different industries, products and services, we know that you, as our client, will benefit from having a website that's set up and structured correctly from the start.
